B2B LinkedIn campaigns optimise for CTR, CPM and engagement rate — numbers that prove the ads ran, not that the channel drives growth. What a marketing leader actually needs is reliable, scalable opportunity volume: consistent quarter-on-quarter and year-on-year. Without it, the budget cannot be defended. 73% of CMOs surveyed say they cannot produce an attributable LinkedIn pipeline number that would survive a CFO review. Of the £11bn spent on B2B LinkedIn ads in 2025, almost none ties back to a CRM opportunity with documented influence — and with enterprise sales cycles averaging 9 months against 30-day reporting windows, closed-won attribution lands too late to defend in-year budget. The result is a permanent evidence gap.
We move from agency to performance partner. The risk shifts from your budget to our delivery. Paid is the engine — but it runs alongside conversion-optimised landing pages and a LinkedIn outreach layer that turns engagement signals into authentic conversations. Every layer ladders to one number: LinkedIn-influenced opportunities. The case study becomes evidence other CMOs can use.
LinkedIn awards Marketing Partner status only to vetted agencies that meet rigorous criteria for expertise, delivery quality, and client outcomes at scale. FMF holds the only Official Partner badge in EMEA. The 25% lift guarantee in this cohort is backed by that operational track record.
The pod on your account. One integrated team runs your whole LinkedIn engine — strategy, paid delivery, outreach and design — not a hand-off chain of freelancers.
Five inputs from your business. The 25% guaranteed lift, modelled against your numbers. Two ROI views (Year 1 cash payback and full customer lifetime). If the maths does not produce a positive return at the guarantee, the cohort is not the right fit and we will say so in the audit phase before any commitment. All defaults are calibrated to mid-market B2B SaaS benchmarks with cited sources at the bottom of the calculator.
Five inputs. Real-time output. The maths is transparent because the offer is.
The guarantee is real, which means selection is tight. We pick businesses where the audience math supports the commitment, the operational foundation exists, and the category context creates conditions for compound growth. We turn down more applications than we accept.
Two genuine off-ramps before you are ever locked in: the refundable Day 0–14 paid audit, and a month-3 exit on 30 days notice. Everything between is the work that makes the guarantee hold.
We confirm the guarantee can be honoured for your business. Audit fee fully refundable if it cannot.
Strategy, audience build and creative assets. The trailing 6-month baseline locked in writing.
Targeting, creative and copy tested in parallel. We find the message, format and audience that get traction.
A 5-day inflection point. We read the winners from testing and set the plan to scale them.
We scale what works and capture the opportunity volume that delivers the guaranteed lift.
A guarantee is only as strong as the mechanics behind it. These are the specific terms that make the commitment defensible, audit-trail backed, and CMO-readable.
£2.5k audit fee, refunded in full if we determine we cannot honour the guarantee for your specific profile. Most agencies will take any money. We turn down profiles where the math does not work. The audit fee is real money on our line.
If we miss the 25% lift over the trailing 6-month baseline in 180 days, every penny of management fees returns to you within 30 days of programme end. Ad spend belongs to LinkedIn and cannot be refunded by us, but our fees are entirely on our line.
If the partnership is not working, either side can exit at month 3 with no further fees owed. Most agencies bury this. We state it openly because trust starts with no surprises.
Audiences, creative assets, attribution model, playbooks, learnings. All yours at programme end. If you take it in-house at month 7, you can. The case study has right-of-approval before publication.
If we lift LinkedIn-influenced opportunities by 50% or more over the baseline, you have the option to pay a 5% bonus on the trailing six-month ad spend. This is voluntary, agreed in advance, and exists because we want skin in the game on the upside too, not just the downside.
Not a stack of services — one connected system. After 150+ B2B clients and £500m+ of managed LinkedIn spend, it runs end to end: paid media activates your content, engagement becomes intent, and intent becomes conversations and conversions. Here is how a target account moves to pipeline.
We turn your content strategy into paid media aimed at named key accounts — the right message in front of the right buying committees, in-feed.
Decision-makers engage with the content. Most agencies report that as a vanity metric. We treat every engagement as an intent signal worth acting on.
Tracking engagement in-feed and on your site, the Intel Layer spots which accounts are warming up and triggers the right move.
We reach out on LinkedIn referencing the exact content the account engaged with — specific, human, never templated. Real conversations start.
When intent spikes, we retarget the account to a conversion-optimised landing page we build for a focused offer.
5–10% conversion rateWe follow up on every conversation and conversion and book the meeting — new early-stage pipeline handed to your sales team, attributed to LinkedIn.
Every step is measured against the baseline locked in your contract — the same number the 25% guarantee is held to.
If your question is not here, we will answer it in the application response within 3 business days. We try not to bury anything.
We respond personally to every applicant within 3 business days. No automated nurture sequences, no drip campaigns, no surprise contract clauses. If you are a fit, we will tell you. If you are not, we will tell you why. Cohort starts 1 July 2026.
Ten quick questions. Three minutes. We verify a few extra details with you after this.
Applications close 14 June 2026. Programme starts 1 July. Response within 3 business days, every time, by email.