2 places · Applications close 19 June
For B2B companies running £5k+/month on LinkedIn with £30k+ ACVs, serious about turning spend into pipeline.
You did not land on this page by accident. We chose your business because the signal is already in your activity, and we are confident in our ability to lift it.
We pay close attention to which B2B businesses are investing in the channel. Your activity stood out as a fit for this cohort: the budget, the audience, the intent.
We reviewed your activity in the LinkedIn Ad Library. The volume is there, and we believe a focused strategy can deliver the 25% pipeline lift through H2 2026.
Hence this cohort and the 25% lift guarantee. If we miss the lift, every penny of our management fees comes back to you in full.
We move from agency to performance partner. The risk shifts from your budget to our delivery. Paid is the engine, but it runs alongside conversion-optimised landing pages and a LinkedIn outreach layer that turns engagement signals into authentic conversations. Every layer ladders to one number: LinkedIn-influenced opportunities. The case study becomes evidence other CMOs can use.
Some B2B LinkedIn programmes are hitting their targets. Few sustain consistent quarter-on-quarter growth in opportunities over years. That is the harder problem, and the one the cohort is built to solve. The guaranteed 25% lift is not a fix for a failing programme; it is what compounds on top of whatever your current setup already produces. Here is what that lift is worth across three ACV bands, modelled from B2B benchmarks: denominated, not described.
Each row models the additional pipeline a sustained 25% lift unlocks on top of a current baseline of 30 LinkedIn-influenced opportunities over six months, at the stated ACV, 25% close rate and 3-year customer lifetime. The 25% lift is the floor of the FMF guarantee — exceed it and the numbers grow; miss it and your fees are refunded.
This is the benchmark median. Run your own numbers ↓ The calculator below sizes the lift for your specific business.
Sources: B2B close-rate and ACV bands — Gartner CMO Spend Survey 2024; HubSpot State of Marketing 2024. LinkedIn pipeline contribution baselines — LinkedIn B2B Institute (Binet & Field, The 5 Principles of Growth in B2B Marketing). Sales-cycle benchmarks — Forrester B2B Buying Studies.
Five inputs from your business. The 25% guaranteed lift, modelled against your numbers. Two ROI views (Year 1 cash payback and full customer lifetime). If the maths does not produce a positive return at the guarantee, the cohort is not the right fit and we will say so in the audit phase before any commitment. All defaults are calibrated to mid-market B2B SaaS benchmarks with cited sources at the bottom of the calculator.
Five inputs. Real-time output. The maths is transparent because the offer is.
Email yourself a personalised business case: your inputs, the ROI scenarios at the 25% guaranteed lift, and the £-figures for your specific business. Useful for getting internal buy-in before applying.
LinkedIn awards Marketing Partner status only to vetted agencies that meet rigorous criteria for expertise, delivery quality, and client outcomes at scale. FMF holds the only Official Partner badge in EMEA. The 25% lift guarantee in this cohort is backed by that operational track record.
The pod on your account. One integrated team runs your whole LinkedIn engine — strategy, paid delivery and outreach — not a hand-off chain of freelancers.
Brinley runs day-to-day campaign strategy across cohort accounts. Five years dedicated to LinkedIn Ads and over a decade in B2B marketing. The strategic detail behind every campaign decision.
Alex leads the LinkedIn and email outreach layer, turning engagement signals from your campaigns into authentic conversations and booked meetings. Where interest becomes pipeline.
You don't have to take the methodology on faith. It is the exact programme already running for B2B companies, turning LinkedIn spend into attributed, sales-ready pipeline.
From zero LinkedIn-attributed pipeline in Year 1 to £5.6M in Year 3. Two full years of compounding with Fill My Funnel, all from the same connected system.
LinkedIn-attributed pipeline. Same connected programme: paid activation into named accounts, intent-led outreach, conversion-optimised retargeting.
The guarantee is real, which means selection is tight. We pick businesses where the audience math supports the commitment, the operational foundation exists, and the category context creates conditions for compound growth. We turn down more applications than we accept.
Two genuine off-ramps before you are ever locked in: the refundable Day 0–14 paid audit, and a month-3 exit on 30 days notice. Everything between is the work that makes the guarantee hold.
We confirm the guarantee can be honoured for your business. Audit fee fully refundable if it cannot.
Strategy, audience build and creative assets. The trailing 6-month baseline locked in writing.
Targeting, creative and copy tested in parallel. We find the message, format and audience that get traction.
A 5-day inflection point. We read the winners from testing and set the plan to scale them.
We scale what works and capture the opportunity volume that delivers the guaranteed lift.
Not a stack of services. One connected system. After 150+ B2B clients and £500m+ of managed LinkedIn spend, it runs end to end: paid media activates your content, engagement becomes intent, and intent becomes conversations and conversions. Here is how a target account moves to pipeline.
We turn your content strategy into paid media aimed at named key accounts: the right message in front of the right buying committees, in-feed.
Decision-makers engage with the content. Most agencies report that as a vanity metric. We treat every engagement as an intent signal worth acting on.
Tracking engagement in-feed and on your site, the Intel Layer spots which accounts are warming up and triggers the right move.
We reach out on LinkedIn referencing the exact content the account engaged with: specific, human, never templated. Real conversations start.
When intent spikes, we retarget the account to a conversion-optimised landing page we build for a focused offer.
5–10% conversion rateWe follow up on every conversation and conversion and book the meeting: new early-stage pipeline handed to your sales team, attributed to LinkedIn.
Every step is measured against the baseline locked in your contract, the same number the 25% guarantee is held to.
If your question is not here, we will answer it in the application response within 3 business days. We try not to bury anything.
We respond personally to every applicant within 3 business days. No automated nurture sequences, no drip campaigns, no surprise contract clauses. If you are a fit, we will tell you. If you are not, we will tell you why. Cohort starts 1 July 2026.
Not ready to apply? Book a 15-min cohort call instead → Every applicant has a discovery call anyway. This just brings the conversation forward.
Two short steps. Step 1 = who you are. Step 2 = your numbers. We respond personally within 3 business days.
Applications close 19 June 2026. Programme starts 1 July. Response within 3 business days, every time, by email.